The Pop-ups’ name comes from the easy way they setup. The 10 foot frames literally pop-up from a compact 13” wide by 36” long to a 10 feet (98” to 117”) wide X 8 feet high (88” to 94”) unit. The sizes
of any particular unit may vary by manufacturer but only within 3 to 4 inches in width or height.
Pop-ups range in size from simple table top design to 10 feet wide by 12 feet tall (the 12 foot high model is not
allowed in most linear booths on the show floor). For the purpose of this writing the Pop-ups are divided into two general categories; the traditional Pop-up and the new Fabric Pop-ups. While the basic frames are
similar there are significant differences, which will be discussed below.
Short Version Comparison of Traditional to New Fabric pop-ups:
The traditional pop-up is defined by having a series of panels, either Velcro receptive fabric or mural graphic
panels held in place by individual channel bars. The process to set it up takes
several steps, which include the following: take the frame from the case pop it
up, take out the channel bars then attach them to the frame, next remove the
panels from the case and align them on the channel bars, and when that is
completed attach the lights. The process can take from 15 minutes (if you have
done it before) to 30 minutes working alone or longer if it is the first time.
The average weight for a complete 10 foot wide unit including case is around 90
pounds. Cost range from sub $800 for basic no graphic unit (with cheap
materials) to $4000 plus with full mural graphic panels. The price is not
always a measure of the quality with these units so shop around or trust your
vendor. The most common/popular is the curved 10 foot wide
frame.
The new fabric pop-up has the same basic frame that pop-up the same way as the traditional unit but after that it is a different process. With the fabric pop-up, the graphic is a fabric
material (hence the name I give the unit), which stays attached to the frame
when the unit is both up and stored. The set-up process for this unit starts by
taking the frame (with graphic attached) out of the bag and popping it up,
secure the end caps (if you have those) check the hooks that lock the frame,
attach lights and you are done. The process can take from 2 to 3 minutes start
to finish even for a first time users. Some units can be completely set up in
less than a minute, with take down about the same time. There is nothing that
gives you a 8 to 10 foot full graphic backwall that is faster or easier to set
up. The weight of these units in the 8 foot and 10 foot sizes range from 35
pounds to 45 pounds depending on shipping case (optional on these units standard
on traditional pop-ups). The price for a full mural graphic units ranges from
$1400 to $3000 depending on options. The most common/popular is the straight
frame with 8 and 10 foot about equal.
Which one is the best for you depends on your long term need, both have certain advantages of the other for example the case for the traditional pop-up can be converted to a podium at the show
(usually a low cost option) and the Velcro receptive fabric allows for
detachable graphic not available in the new fabric pop-ups. The big advantage
for the new fabric pop-up is the light weight and ease of set-up. The new
advancements in fabric printing have closed the gap on the high impact graphic
for the fabrics compared to the mural panels, which have the advantage of
looking more photographic.
For more details see the following long version comparisons.
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