Theme displays can be a very dangerous strategy at trade shows given the possibility of a flop causing a company a real loss of market share. But sometimes it works beyond expectations. I think this is the case with the PayLock LLC exhibit at the International Parking Institute Conference & Expo published in a case study by Linda Armstrong.
It's best when she tells the story. The real test if it works is when attendees love it and competitors complain.
EXHIBITOR magazine - Article: Deadly Intentions, November 2010
No comments:
Post a Comment